Is marketing’s new frontier the convergence of mobile web and app?
Marketers who heavily prioritise the development of their mobile web presence over native applications or vice-versa will miss out as these two fast-growing channels increasingly converge, a new report says.
The convergence of the mobile web and apps has long been mooted, but developments over the past 12 months mean that it is becoming a reality.
The report, Marketing’s New Frontier, produced by The Drum in partnership with Tune and published in full here, explores the impact on advertisers of the convergence of the mobile web and apps.
Marketers have to create a more personal and engaging app experience but also Read full story ›
Source: The Drum
