By Jessica Goodfellow

As brands and publishers attempt to mesh the worlds of programmatic and native together, is its promise of delivering custom experiences at scale a contradiction in terms?

It was this topic that split media heads from Guardian Labs, MailOnline, Karmarama and Plista today (20 April) at an Ad Week Europe panel, each taking different stances on whether programmatic had a part to play in native content.

Since native is the go-to format now – providing many benefits for brands and publishers alike hoping to be less exposed to ad blockers and more creative with campaigns – it seems the next natural step Read full story ›

Source: The Drum