By Catherine Turner

There’s a new marketing conundrum in town. One with implications for the industry at large. Marketers have an ever-growing burden of administration to navigate, fuelled by a proliferation of communications channels, the unstoppable rise of ad tech and a brief to be ever more accountable.

Modern marketing operations encourage bureaucracy like never before – but, creatively, is it starting to show? When did marketers stop being marketers? That was the premise of a breakfast briefing held by The Drum, in association with ITG, a technology-led marketing services business.

The panel featured Marks & Spencer’s head of marketing, design and production Richard Jones; Read full story ›

Source: The Drum