By Seb Joseph

City AM was never going to win over purists with its plan to put journalists and advertisers on an even keel but the fine line it now treads between insanity and genius is part of a wider plot to safeguard its future.

Outrage was how many readers reacted to the newspaper’s demolition of the wall separating editorial and advertising in favour a contentious alternative. Branded content appears alongside editorial under this revised doctrine that’s fuelling fears about readers’ ability to distinguish the former from the latter.

While extreme in theory, City AM’s skewed view of journalism spotlights the fading line Read full story ›

Source: The Drum