Is smooth succession at Publicis Maurice Lévy’s greatest coup?
By Andrew Moss
Well, that wasn’t so surprising, was it?
I’m talking about yesterday’s announcement that Arthur Sadoun is to succeed Maurice Lévy as chairman and chief executive of Publicis Groupe.
While speculation as to who would succeed the charismatic and energetic Lévy has been going on for years, Sadoun has been the bookies’ favourite for the last couple of years, so his elevation to the top spot of the world’s third biggest marcomms holding company will come as no surprise, even if the timing of the announcement was sudden and somewhat unexpected.
There have been other candidates of course. Jean-Yves Naouri was anointed Read full story ›
Source: The Drum




