By Justin Kirby

I think it’s almost guaranteed that we’ll hear a number of similar themes being discussed in The Drum-sponsored Like Minds sessions this week as part of Social Media Week London – despite some brands, industries and marketing disciplines having been quicker to embrace social media than others.

For example, as a strategist at a US digital agency, I’m seeing more brands thinking about clarifying their purpose as a result of the impact of social media. This is something I’m seeing across all industries, but as I mentioned in the Like Minds session yesterday, it’s particularly important with food given it’s such Read full story ›

Source: The Drum