By Lisa Lacy

There’s a tendency among digital marketers — and digital marketing publications — to talk about the Internet of Things, or IoT, as if widespread adoption is inevitable. And, to be fair, this may very well be the case. We could certainly be looking at a future in which we put on connected clothes in our connected homes and drive connected cars to connected jobs and monitor our connected children, pets and refrigerators from afar.

However, broadly speaking, digital marketers tend to be a more tech-savvy crowd than, say, the average consumer who does not own a Nest Learning Thermostat and who Read full story ›

Source: The Drum