By Rob Blackie

A few years ago the social industry got obsessed by Facebook Pages.

Lots of fans (later known as likes) would mean that you could avoid media costs. A bit like email.

Lots of (confusingly named) likes on your page’s content would mean that your fans’ friends would also see it.

The bad news is that this free reach is, almost, dead.

Two years ago, Ogilvy predicted that the organic reach of Facebook pages would, largely, reach close to zero – this is not news. Even if you publish consistently fantastic branded content, you might reach 10 per cent of your audience each time, Read full story ›

Source: The Drum