ISBA hails 2013 “best year in a decade” as advertisers put recession behind them
ISBA, the representative body for advertisers in the UK, has reported its “best year in a decade” after 23 new members joined the organisation in 2013.
The members, who represent a combined media spend of over £160m, were drawn mainly from the food and drink, finance and telecom sectors, with Aldi being the latest advertiser to join ISBA.
Mike Hughes, ISBA’s director general, said: “As confidence starts to recover, businesses turn their attention from cost-cutting to investing in growth and, in turn, ad spend.
“In this context, it is clear that advertisers are recognising the value of ISBA’s practical guidance in Read full story ›
Source: The Drum
