ISBA launches first contract for advertisers to use when working with influencers
ISBA has launched the first ever template contract for advertisers to use when working with social talent in a bid to raise standards in the growing activity.
Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents.
The suggested contract comes at a time where 92 per cent of consumers now turn to people they know for referral above any other source, and YouTube stars are seen as 90 per cent more authentic and 17 times more engaging compared to mainstream celebrities.
After consulting with its members, research Read full story ›
Source: The Drum
