'It is a business-building platform for brands' – Marketers from P&G, Bridgestone and BMW discuss their Olympic sponsorship plans
By Minda Smiley
At the Sport Business Summit in New York City, marketers from BMW, Bridgestone and Procter & Gamble (P&G) discussed their sponsorship plans for this summer’s Olympic Games in Brazil.
During a panel session, Bridgestone North America’s vice president of consumer marketing Phil Pacsi, P&G’s brand director of Olympics & sports marketing Janet Fletcher, and BMW North America’s vice president of marketing Trudy Hardy talked about how they’re contextualizing their brands within the Olympic landscape and what they are hoping to gain from this year’s games.
While both BMW and P&G have been sponsors of the US Olympic teams since 2010, Bridgestone is Read full story ›
Source: The Drum
