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‘It was about having something powerful, that you could get behind’: The evolution of the 2018 Special Olympics USA Games identity

on May 19, 2016 | 0 comments

By Doug Zanger

Special Olympics USA Games 2018 logo

Logos, especially for sporting events, can be polarizing. In 2014, John Brownlee penned a Fast Company Co.Design piece on the “depressing history of design crimes” related to Olympics logos. Flipping through the slides, there are some notable examples of good, bad and ugly — including the London 2012 logo and identity, which was widely panned upon release.

The original 2020 Tokyo Olympic games logo was, according to Margaret Rhodes in Wired, a “confusing geometric mess.” It has since been changed amid accusations of plagiarism. Designing these types of logos can be difficult. Getting the aspects of competition, movement Read full story ›

Source: The Drum