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ITN Production’s advertising head on how it will use the core news product to generate revenue beyond broadcasting

on Aug 15, 2016 | 0 comments

By Jessica Goodfellow

ITN’s chief executive John Hardie this year unveiled plans to boost production revenues and reduce dependence on the broadcast news operation, putting pressure on the branded content side of the business to bring revenues up.

In March, ITN reorganised the business along two lines, Broadcast News and ITN Productions. As part of the rejig, ITN Productions was broken down into four divisions: TV production, led by Chris Shaw, advertising production, led by Laetitia Rennie, sports production, led by Alastair Waddington, and digital content services, led by Andy Williams.

The move aims to help the business swell to the production arm Read full story ›

Source: The Drum