By Gillian West

Taking a leap and getting involved in the world of content marketing and branded entertainment is a case of “do this or die” warned executive creative director of Adjust Your Set, Will Barnett.

“It’s too easy to fast forward or click away from an ad. Today, people create their own schedule, their own curated view of the world and their own shared peer-to-peer passions and ideas,” explained Barnett, who is serving as a judge on the panel for the inaugural The Drum Content Awards.

“With content brands can be more human in their communication and talk about what people are interested in, Read full story ›

Source: The Drum