By Laurie Fullerton

There is no doubt that content marketing is one of those fuzzy buzz terms that has about 101 different meanings, according to Storyful chief strategy officer Alex Cheeseman, but by combining investigative journalists who verify user content for re-use by brands and their agencies, the company has found success as a hybrid between a newsroom and a social insight business blended together.

With assets that support whatever brands need, they are essentially a social content services business, Cheeseman notes.

Cheeseman recently spoke to Beet.tv and says that although content is ubiquitous today, clients need written and video content more Read full story ›

Source: The Drum