By Stephen Lepitak

Xaxis global chief executive Brian Lesser and Vivaki president, AOD and North American client services, Marco Bertozzi have both denied that the reported trend of advertisers taking programmatic in-house is actually taking place.

The pair were interviewed during an ExchangeWire event in New York and were in agreement that reports that major advertisers such as Netflix, Stubhub and Kellogg’s, have taken their programmatic buying in-house were false, and claimed that companies considering such a move was as a result of the “distracting” transparency conversation.

Enforcing the importance of agencies continuing to work within the programmatic sector, Bertozzi claimed that there Read full story ›

Source: The Drum