It’s not just brands that have a responsibility to ensure data transparency, consumers need to step up too
The battle for customer data is a molten hot issue and getting hotter. More and more brands are wanting not just to access your photos, your location and the contacts on your smartphone but try and work out whether you are stationery, walking, exercising, driving and how much time you have on your hands.
Connected products are becoming more intelligent and more common (Gartner predicts c.25bn connected devices by 2020 but frankly, make your own number up and square it and then again and again…)
And with them data is being presented and gratefully captured by brands. Brands are gearing up with Read full story ›
Source: Marketing Week
