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‘It’s short-sighted to think ads won’t one day end up wherever humans are’ – astrophysicist Neil deGrasse Tyson talks beaming ads on the moon

on Jun 20, 2014 | 0 comments

By Natalie Mortimer

Ogilvy & Mather has aims to further deploy science and art to build its clients’ brands and would be interested to work with scientists to see “where we can go from here”, the agency’s worldwide chief creative officer Tham Khai Meng has said.

Speaking to The Drum in conversation with astrophysicist Dr Neil deGrasse Tyson at the Cannes Lions festival, Meng said: “We would love to work with you and collaborate with you to see where we can go from here – can you imagine out there on the moon, how fantastic would that be to put a message on Read full story ›

Source: The Drum