It's time for brands to stop the social pollution
Most people’s new year’s resolutions have probably been put to bed already because let’s face it, they’re unrealistic. Dry January, anyone? But actually, marketing is more in need of a detox than most people. When it comes to 2017 resolutions, I think we should all start being more realistic with our clients (and ourselves) about what is actually being achieved through social.
Until the next big thing comes along, social is going to continue to be the most effective, value-for-money way of amplifying any brand message. But a much clearer understanding of what engagement actually means needs to be established across Read full story ›
Source: The Drum
