By Ann-Marie Manno

Ever wonder why some ads for mundane products such as breakfast cereal or diet soft drinks only target one particular gender? While it’s easy to criticise products such as BIC Pen for Her, gender-centric advertising for everyday products is commonplace.

For example, Kellogg’s Special K is one of the many brands that is guilty of continuously targeting a specific gender – ie females. Its granola ad gives an impression that the product is only relevant for dieting women. Another example – Diet Coke previously focused on female buyers by featuring male models such as Lucky Vanous (1994) and Andrew Cooper Read full story ›

Source: The Drum