By Jo Arden

2017 has started at quite a pace with a flurry of pitches from both brands and Government clients. There’s been a real new year energy in terms of reviewing and building capability – with much of that energy pointed at Influencer Marketing.

L’Oréal has announced greater investment in digital generally and social influencer more specifically. A commitment underscored by their selection of Scandinavian social influencer business, Talify, as one of their first start-up investments.

L’Oréal is not the only brand taking influencers seriously, a recent study of Marketing Directors claims that in 2017 75% of UK Brands will be using influencers to Read full story ›

Source: The Drum