ITV believes Euro 2016 will help it outperform UK TV ad market
ITV increased its underlying pre-tax profits by almost 20 per cent to £865m in 2015 and has predicted that its Euro 2016 coverage this summer will help it outperform the UK TV advertising market.
In its 2015 full year results ITV said its pre-tax profits were up by 18 per cent and its revenue had grown by 15 per cent to £2.97bn, despite a 3 per cent decline in audience share for its TV channels.
The biggest growth for the UK’s biggest advertiser-funded broadcaster was in its production arm which grew 33 per cent last year to £1.24bn while online, pay and Read full story ›
Source: The Drum
