ITV embeds Somethin’ Else for Saturday Night Takeaway social media content
ITV has tapped into content agency Somethin’ Else to develop social media content for the next season of Saturday Night Takeaway.
The team will work alongside ITV’s in-house team, building upon the work the two sides brought to the table for the latest season of I’m a Celebrity Get Me Out of Here.
Somethin’ Else’s team will be embedded with ITV during the full production process, with the new season filming 25 February.
Chris Younie, senior entertainment producer at ITV, said: “Somethin’ Else have already shown with the work they’ve done with ITV that they understand how to support a show Read full story ›
Source: The Drum
