By John Glenday

Commercial broadcaster ITV has begun a marketing campaign in support of the ITV Hub, a mobile destination available on mobile, PC and connected TV which seeks to draw linear and on-demand television together.

Live streaming already accounts for 30 per cent of ITV’s traffic, a figure which will be reflected in the new campaign through a range of live, reactive, outdoor, digital approaches including real-time updates, animation and custom copy relating to the current time, location, weather or TV schedule.

Mobile users will benefit from additional functionality including a ‘swipe to live’ feature allowing near instantaneous interchange between linear and on demand Read full story ›

Source: The Drum