ITV Player launches on Amazon Fire as audience migration continues
ITV has made its ITV Player app available on Amazon Fire tablets, as audiences continue to fragment across different devices.
The app, which will enable viewers to access ITV programmes on the move, will be available to download for free from the Amazon Appstore from today (13 November).
Paul Kanareck, director of online and brands at ITV, said: “Tablet devices are a significant driver of long form video requests for the ITV Player and we are very excited to have launched the new and improved version of the app on Fire tablets today.
“As second screens are increasingly becoming second TVs, we are Read full story ›
Source: The Drum
