By Natalie Mortimer

ITV Commercial has created a new advertising format, Ad Show, aimed at supporting new-to-TV brands, regional advertisers and small and medium-sized businesses.

Among the first to sign for the new platform, which offers brands the chance to create cost effective interactive Video On Demand (VOD) adverts, are radio manufacturing brand Pure, furniture retailer Arighi Bianchi and social housing company Keepmoat.

ITV will offer three templates to best suit the advertiser’s content including hotspot, thumbnail and carousel. Advertisers can use existing print and radio assets to produce the creative and will also have the opportunity to regionalise campaigns based on their specific demands.

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Source: The Drum