By Seb Joseph

ITV will allow advertisers to target TV ads on a household-by-household basis within 12 months in the hope it can woo smaller businesses that would otherwise spend all their budgets with Facebook and Google.

Discussions on how this will be delivered are still ongoing and as such the broadcaster is coy on the detail. However, the deputy managing director for its commercial division Simon Dalglish claimed that, regardless how these meetings pan out, ITV would “offer accountable data, which would be third party verified and delivered across all our assets”.

By saying “all our assets”, he can only mean both Read full story ›

Source: The Drum