ITVBe looks to fizz up lifestyle and entertainment programming with Diet Coke sponsorship
ITVBe, the new free-to-air channel from the broadcaster, has announced Diet Coke as its sponsor.
Focussing on lifestyle and entertainment programming, the new channel will launch on 8 October, with Diet Coke to sponsor a number of programmes across the daytime and evening schedule on ITVBe.
Gary Knight, commercial content director at ITV, said: “We are very excited for the launch of our first new free to air channel in over a decade, which reinforces our plan to maximise audiences and revenues from our broadcasting business.
“We believe this unique partnership with Diet Coke is the perfect fit for the new channel and Read full story ›
Source: The Drum
