By Gillian West

ITV director of television, Peter Fincham, admitted that it was not a “wise use of our budget” to chase football rights, after it lost the Champions League from 2015 to BT Sport.

“I’m not sure any terrestrial channel had such a rich programme of football and we could afford to lose some,” he said, whilst speaking at the Edinburgh International Television Festival. “There’s an arms race between BT and Sky and it was not a wise use of our budget to chase that…how we keep the male audience is an interesting challenge and I haven’t got the answer. We do Read full story ›

Source: The Drum