By Gillian West

J2O has blended two completely different communities and genres together for a new advertising campaign that aims to raise awareness of the brand to 25-34 year olds.

Created by BBH London, the campaign sees Junior’s Crew dancing to Old Irish Beats, with the former representing the ‘J’ and the other the ‘O’ in J2O.

“We’ve been expertly blending fruits to create delicious combinations of J2O for over 15 years in the UK. Our new campaign is retelling our fundamental brand story – flavours or concepts that you wouldn’t originally put together but perfectly blend,” said Jonathan Gatward, GB marketing director, Britvic Soft Read full story ›

Source: The Drum