Jack Daniel’s and NME partner for live music venue and content campaign
Jack Daniel’s has unveiled a new music strategy starting with the launch of its Jack Rocks campaign in partnerhip with music magazine NME.
The campaign has kicked off with the opening of a live music venue in East London, Jack Rocks The Macbeth, which will see the whiskey maker partner with Hoxton’s The Macbeth, a 150-year old live music pub.
The venue, which will open for four months initially, will feature a mixture of specially-curated live performances from acts such as Florence and the Machine, acoustic sets and expert talks and workshops from music industry insiders.
The full calendar of events will be Read full story ›
Source: The Drum
