By Gillian West

Brown-Forman has been working with JDO Brand Design & Innovation to redesign its ready to drink (RTD) Jack Daniel’s secondary packaging for Australia.

Appointed to the account following a three-way pitch, JDO was tasked with enhancing the premium cues of Jack Daniels RTD whilst also disrupting the category and increasing refreshment cues. The new look challenges the tradition of Jack Daniel’s with a large brand logo and angled crops along with disruptive ‘rip’ design devices revealing the product below.

Matt Harada, group marketing manager at Brown-Forman, said JDO understood “the Jack Daniels brand and the advanced state of the Australian market in Read full story ›

Source: The Drum