By Rebecca Stewart

Online gaming brand Jackpot247 has rolled out a TV campaign aimed at promoting its range of casino games, from roulette to blackjack and slots.

Created by Noah, the ad aims to “create a distinct and unique positioning for the brand”, according to creative director Chris Bayfield.

The 40-second spot features brand spokesperson, Barry Mills, who gives viewers a tour of the Jackpot247 nerve centre – a blacked out studio, lined wall-to-wall with giant screens displaying the games that can be played on the site and the latest jackpot winners.

It also features overweight employee ‘Terry’ whose job it is to eat cake every Read full story ›

Source: The Drum