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Jaguar Land Rover confirms global media review and clarifies response to terror ad misplacement

on Feb 15, 2017 | 0 comments

By Rebecca Stewart

Jaguar Land Rover is currently reviewing its global media agencies across its media strategy, planning and buying services as it disregards reports that it had made wholesale changes to its media plans in light of a an investigation that found its ads next to harmful content.

Plans for the review have been in motion “for some time,” with a source confirming to The Drum that the plans have been discussed since at least January.

The company has also addressed what another spokesperson described as the “unconnected issue,” of resuming advertising online after an investigation revealed it was funding terror organisations without Read full story ›

Source: The Drum