Jammu and Kashmir Tourism highlights the region as a memorable experience and not a destination in latest film
Jammu and Kashmir Tourism’s latest campaign portrays Kashmir as the warmest place, in terms of hospitality, to attract tourism.
Th film, conceptualised by JWT, showcases the story of a young couple on holiday in Kashmir who are being shown around by an elderly guide. The guide invites them to his house and assists them with everything. At the end of the day, the husband gets a phone call from Mir, a guide who was supposed to take them around Kashmir.
Confused, the couple confront the old man who then admits that he was just a local out for shopping but decided Read full story ›
Source: The Drum
