Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Jason Day joins Tiger Woods and Rory McIlroy as Nike athlete

on Sep 13, 2016 | 0 comments

By Tony Connelly

Nike has signed Jason Day to a new endorsement deal which will reportedly see the world number one golfer earn over $10m per year.

Day will wear Nike shoes, apparel, and hat during competition and joins Tiger Woods and Rory McIlroy in wearing the famous swoosh.

The news of Day’s signing comes just weeks after Nike announced that it would no longer make golf equipment, a decision which is understood to have played a large part in its ability to sign the Australian.

Day recently renewed his partnership with equipment supplier TaylorMade which would likely Read full story ›

Source: The Drum