By John Glenday

Outdoor advertising giant JCDecaux has launched a nationwide ‘Locate the Landmark’ quiz via its estate of outdoor panels as well as web and mobile to announce its new data partnership with YouGov.

The tie-up will see JCDecaux become the first outdoor media owner to access ‘YouGov Profiles’, the media-planning datbase which counts 250,000 members delivering brand, media, behaviour and attitudinal data at a hyperlocal level.

Highlighting the granular nature of its data the quiz will invite agencies, clients and the public to ‘Play the Game’ and secure a coveted spot on a nationwide leaderboard.

Chris Felton, head of agency marketing at JCDecaux said: Read full story ›

Source: The Drum