JCDecaux plans to transform London's advertising with largest ever digital screens backed by big data
Outdoor advertising company, JCDecaux, has announced that it will revolutionise London’s bus stop advertising with 1,000 of the largest ever digital advertising screens.
The plan is part of its London Digital Network (LDN) campaign which aims to digitise London’s bus stop advertising with new 84” screens- 40 per cent larger than those currently used.
JCDecaux will take over the advertising concession from 1 January next year and with 1,000 of the new screens which will use its SmartBRICS advertising technology. The tech uses retail spend data from IT company CACI, social media feeds and frame-by-frame audiences from Route to enable campaigns to Read full story ›
Source: The Drum
