By John McCarthy

JCDecaux is promoting its new content management system for digital out-of-home ads called SmartContent by sharing contextual Shakespeare quotes across select digital screen inventory.

The quotes are influenced in real time by mitigating environmental factors such as weather, time and location as well as custom data feeds.

SmartContent will sit along the company’s buying and planning tool SmartBrics, with the accompanying campaign set to expire after a month.

The quotes will roll out across the country, bringing the new service into light in addition to celebrating the 400th anniversary of William Shakespeare’s death.

The company provides the following example: “If it’s gloomy in Glasgow, Read full story ›

Source: The Drum