By Natalie Mortimer

Online catalogue retailer JD Williams is set to launch its first TV advertising campaign this Friday (5 September) starring TV presenter Lorraine Kelly.

The advert – part of a multimillion pound campaign – targets fashion specifically for “the forgotten fifties”, following research that revealed the over 50-year olds feel high- street retailers don’t provide contemporary styles suited to their figures.

Set in a coffee shop the advert shows a woman dancing spontaneously prompting onlookers to join in.

The ad, which focusses on JD Williams’ autumn fashion range, will appear in and around Emmerdale, Coronation Street and The X-Factor on ITV.

A new winter version Read full story ›

Source: The Drum