Jeep celebrates second annual 4×4 Day with the ‘Jeep Hair, Don’t Care’ Snapchat lens
By Lisa Lacy
The Jeep brand is once again celebrating Jeep 4×4 Day on April 4 – and this year it has what it calls a custom “Jeep Hair, Don’t Care” Snapchat lens that lets fans see themselves behind the wheel of an open-air Jeep Wrangler.
When Snapchat users raise their eyebrows, the hair in the lens “blows wildly, giving them that ‘Jeep Hair, Don’t Care’ feeling that only Jeep Wrangler drivers understand,” the brand said.
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The custom lens is available to all Snapchat users for 24 hours on this “officially recognized holiday”. Jeep said the Read full story ›
Source: The Drum
