By Tony Connelly

Currys PC World has enlisted Hollywood star Jeff Goldblum for its first ever dedicated Christmas ad campaign.

The £10m campaign, titled ‘Spare the Act’ parodies the notion of awkward Christmas moments which stem from present exchanges that sometimes don’t live up to the idealised expectations.

Goldblum features in each of the five videos, interjecting during uncomfortable family moments to offer tips on how to better act out scenarios and avoid hurting the feelings of loved ones.

In one of the videos the Jurassic Park star walks into the living room of a family as a woman attempts to hide her disappointment in the Read full story ›

Source: The Drum