By Jeremy Lee

It’s difficult to know what to make of Bartle Bogle Hegarty’s victory in the pan-European pitch for the Heinz advertising account.

Obviously credit is due to the team in securing the business – and the creative opportunities that will (hopefully) come along with it – but the shine must be a little bit diminished by the way that Heinz held the review, which led to so many other agencies either withdrawing from the process or deciding not to pitch at all. Nonetheless, BBH isn’t the sort of agency that would pitch for an account unless there was profit in Read full story ›

Source: The Drum