By Staff Writer

JICWEBS has issued further guidance to its constituents on how to tackle ad fraud, with the pan-industry trade body further announcing that it will issue seals of approval to ad tech companies that adhere to its guidelines.

JICWEBS – the Joint Industry Committee for Web Standards, that represents members of the IAB, AOP, IPA, plus ISBA – has today (13 May) published Good Practice Principles against which companies, such as publishers, agencies and ad tech providers, can be audited to verify their processes reduce the risk of fraudulent ads being served.

Additionally, it has also announced that it will issue Read full story ›

Source: The Drum