JICWEBS soon to issue its first anti-ad fraud certification seals to participating brands
The UK and Irish Joint Industry Committee for Web Standards (JICWEBS) has implemented the next step in its objective to stamp out ad fraud practices.
Later in the year, companies will be able to receive an ad audit, ensuring their processes are in line with industry standards to reduce the risk of fraudulent ads being served.
The body in May issued ‘Good Practice Principles’ for publishers, agencies and ad tech companies to adhere to, offering them the opportunity to be audited to receive a ‘certification seal’. The first certificates will be served in the fourth quarter of 2016.
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Source: The Drum
