By Jennifer Faull

The Joint Industry Committee for Web Standards (JICWEBS) will certify companies that provide anti-fraud products in the next stage of its plan to tackle online ad fraud.

This certification scheme for anti-fraud products will sit alongside a similar scheme already in place for companies within the ad supply chain itself, including ad tech providers, trading desks, ad networks and media owners.

However it took some time to implement this, with JICWEBS’ chairman Richard Foan admitting there was concern among companies interested in applying for certification that they would have to share confidential and competitive information about how products worked.

“Consequently Read full story ›

Source: The Drum