By Alison Millington

The TV spot, which launches on Sunday, will show Mila branding Jim Beam barrels in an effort to celebrate the craftsmanship of bourbon and the “quality of the liquid”, according to the brand, which is aged for twice as long as the law requires for a Kentucky straight bourbon.

The bourbon brand first tapped Kunis as a global partner and spokesperson when it launched its “Make History” campaign last year, the first global marketing push for Jim Beam which, according to the brand, was a success that it hopes to replicate this year.

Peter Sandstrom, marketing director for Jim Beam owner Maxxium Read full story ›

Source: Marketing Week