By Gillian West

Razorfish London has appointed Jim Mason to the role of executive director strategy and insight.

Transferring from the Razorfish Atlanta office, Mason joins the London team to formally establish and lead the practice – uniting strategy, insights, planning and analytics capabilities, supporting existing client teams and growing the account base.

Mason will be a member of the senior leadership team establishing the marketing strategy practice as a centre of excellence initially serving the UK before rolling out across Europe.

Michael Karg, Razorfish International chief executive officer and London chairman, commented: “Digital has become the centre of how brands engage with consumers; our marketing Read full story ›

Source: The Drum