By Tony Connelly

DigitasLBi has announced Jimmy’s Iced Coffee founder, Jim Cregan, as the final keynote speaker at its UK NewFront conference.

Friday’s event will bring together creative minds, media owners and innovators to explore how technology is transforming lives and how consumers interact with brands.

Cregan is expected to speak about transformation in marketing and the ideas behind the creation of his business which he set up with the help of his sister in 2011 before launching in Selfridges.

Speaking ahead of the conference, Cregan said he was “really excited about getting on stage at the DigitasLBi UK NewFront to talk about the journey we’ve Read full story ›

Source: The Drum