Jo Malone's fragrance collection Jo Loves gets new brand identity
Jo Malone’s fragrance brand Jo Loves has undergone a rebrand to define a more luxury positioning in the crowded perfume category.
Jo Loves launched in 2011 following Malone’s exist from the Jo Malone London brand in 2006. Following the opening of the first Jo Loves store in 2013, and the recent launch of her first product innovation, Malone wanted a new look that instantly defined the luxury positioning of the brand whilst incorporating her personal design style.
Pearlfisher was tasked with the work and designed a palette of white textures complemented by hints of red including the single red dot Read full story ›
Source: The Drum
